sxsw: Golden Hour showcase!

As the sun disappeared behind the horizon, singer, Jvke performed his hit “Golden Hour” at the Bose x NME SXSW showcase in Austin, Texas on March 16, 2023. The showcase was a new edition to the SXSW roster. Media and VIP’s were invited to the rooftop to enjoy the performance as well as a catered meal by La Para. La Para impressed festival goers with elegant yet filling light bites ranging from corn in a cup, bbq sliders, salad, and a Texas favorite: tacos. Once they were done eating, they joined the rest of the crowd downstairs for performances by Jvke, Flo Milli, 070 Shake, and more. The busy venue was threatened with closure when a rainstorm hit. Fans sought shelter for a bit before an all clear was given to resume the show. Bose x NME hand delivered a smooth run of show and memories that will have attendees anticipating their return at SXSW in 2024.